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Increasing Our Intentional Influence

By Steve D’Annunzio

Though it may be hard to believe, the underlying intention of all human behavior is happiness.

Eons of experimentation have proven that trying to achieve happiness through fear and force is futile; it can only be achieved by choosing love and using power. The equation that I came up with to explain the Soul Purpose formula is simple; INTENTION X DISCIPLINE = INEVITABLE SUCCESS.

The Intention is LOVE; the Discipline is HARD/EASY; the end result is JOY/MONEY.

Some may ask, why does money have to enter into the equation? Because money is the most accurate material (or outer) metric we have to calibrate the amount of value you actually create in the world. The greatest non-material (or inner) metric we have is happiness and love.

To fulfill the intention of having greater influence, we must love more, AND create more value for others. THE REAL SECRET TO DOING THAT IS EVOLUTION OF TRUTH CONSCIOUSNESS.

Truth is what IS, and the acceptance of it. I deeply love people and genuinely care about their success. But until we all love TRUTH more than our current BELIEF systems (especially if we’re unhappy and poor), humanity is destined for continual discontent and suffering.

Reality is the truth of what is, and not only the acceptance of it, but alignment with its Success Laws and Power Principles. Intentional Influence teaches us what these laws and principles are, and how to use them with inspiration and integrity.

This is critical because everyone mostly agrees on the same measurements of success, and profess to want it. These measurements are happiness, health, longevity, strong family life, fulfilling life partnership, good friends, doing meaningful work we love, having financial freedom, and leaving behind a legacy that outlives us.

The Life We Want

That is the extraordinary life we all want isn’t it? But to get that life, we must create favorable conditions for success, and this means being INTENTIONALLY INFLUENTIAL. The Intention is LOVE; the Influence is Wisdom and Value; the end result is increased JOY and more MONEY.

A prosperous life is one in which the person has both love (non-linear) and money (linear). Linear reality governs things that have physical, material form like your body, a car, a house, a tree, a dollar bill, etc. Non-linear reality governs concepts like thoughts, emotions, and ideas like love, wisdom, happiness and inner peace.

These are essential to human life, but are not found in the physical world of material form. They exist in another aspect of reality called the un-manifest realm. This is the domain of thoughts and emotions and in scientific terms is called the electro-magnetic spectrum.

Reality has two aspects, similar to one coin that has two sides. Both are equally important. The two aspects are;

  1. The Non-Linear Spiritual Aspect (skillful faith)
  2. The Linear Mechanistic Aspect (logical reason)

The mechanistic aspect and must be studied and utilized to pragmatically increase profit. The mechanistic aspect teaches us to love Truth and to break through old beliefs that may actually be limiting your soul purpose, thus limiting your ability to create value and earn more.

It teaches us to honor what is functional as truth, and to discard that which is non-functional as falsehood.

The spiritual aspect must be studied and practiced to maximize inner peace, joy and health. It teaches us how to add meaning to the responsibility of having money and increases our ability to be loving, charitable, wise, and peaceful while being financially successful at the same time.

We must use the best of both paradigms to experience true prosperity. Integration of these two seemingly disparate paradigms increases Intentional Influence.



Steve D’Annunzio is the founder of the Soul Purpose Institute, the author of The Prosperity Paradigm, and a productivity trainer and life success coach to Fortune 100 executives, professional athletes, and high-performance entrepreneurs. For twenty years, he has been helping people identify their passion, develop it into a business idea, and deliver it to the world.

A member of the Transformational Leadership Council, Steve has shared the stage with world-changers like Dr. Deepak Chopra, Dr. Wayne Dyer, Marianne Williamson, Jack Canfield, and Barbra-Marx Hubbard.

He uses principles of higher awareness to inspire others to be far greater versions of themselves than they ever knew to be possible. By combining scientific and spiritual truth, he co-creates inner transformations for people to experience more outer prosperity in their life.

He is an author and composer of many books, paradigms, and artistic projects that have the common theme of alleviating human suffering and enhancing joy.

Steve lives with his family in Rochester, New York.

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