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The 8 Principles of the Prosperity Paradigm

I teach the following eight principles in The Soul Purpose Institute and my book The Prosperity Paradigm.

If lived, these principles will unlock your potential and lead you to experience unprecedented peace, joy, and fulfillment.

1. Collective human behavior/beliefs do not qualify those behavior/beliefs to be truth.

The world is mad, therefore don’t be, think, or do what current social programming tells you to do.

You are the expert of your Soul Purpose. No one knows it better than you.

Society is going one way — towards misery, and misery loves company. 

2. No truth exists in this world without context being clearly set.

Material things are meaningless unless they are used to uplift people. How a thing is earned and used gives it meaning. Bricks can be used to hit people or to build homeless shelters.

Nothing is good or bad until a context frames it as such. The world is hypnotized by content — whereas spiritual work focuses on context.

3. The highest context of human existence is to Remember God, Choose Love, and Create Value.

God is the life-force that gives you power, love is the noblest cause in the world, and value creation the certain path to prosperity.

4. Discovering and living Soul Purpose expands the greatest possibility for people to create value for others.

The width and breadth of your Soul Purpose may be large or small, it may result in fame and fortune, or it may not.

Regardless of its scope, discovering and living your Soul Purpose is the greatest gift people can give themselves. Offering this gift of service to humanity is the greatest gift you can give to uplift the world.

5. In a world of cause and effect, value creation is the cause, prosperity is the effect.

The crippling error made by people who want more money is that they focus on the wrong end of the equation.

If you seek to earn more money, do not think about money. Focus instead on what you can be and do to offer the maximum value to people.

6. Money is a useful tool of exchange, but people and wisdom are the true assets.

Money definitely increases the utility of societal exchange, but erroneously believing that money is power destines people to live in fear, which is the trademark of the poverty paradigm.

When money becomes more important than the people it was created to serve, negativity and personal suffering is the inevitable result.

7. When making a buying decision, the primary factor is to understand the value proposition, and the secondary factor should be money.

Money is a useful tool created as a social agreement among people, but it is finite and changeable. Value creation is an aspect of God and is therefore infinite and unchangeable.

The wisdom to create value has, and always will result in wealth with certainty, because it is an infinite success principle.

Value creation is the reality (originating from God) and money is a useful tool of exchange (invented by man). It is the byproduct that appears secondary to value creation.

Through the lens of prosperity, money is the secondary consideration and understanding the value proposition of a potential buying decision is primary.

This is why money can never be the primary reason to do, or not do, anything.

8. Wise stewardship increases personal power, thereby increasing one’s ability to receive more abundance in return.

Stewardship is the habit of respectful maintenance over the gifts you have been given or earned in life. Wise stewardship is correctly prioritizing these gifts in a way that creates favorable conditions for continuous prosperity.

When we practice wise stewardship, we earn the right to receive more. Because earth is much like a school, by learning the lesson of wise stewardship our stewardships expand.


Steve D’Annunzio is the founder of the Soul Purpose Institute, the author of The Prosperity Paradigm, and a productivity trainer and life success coach to Fortune 100 executives, professional athletes, and high-performance entrepreneurs. For twenty years, he has been helping people identify their passion, develop it into a business idea, and deliver it to the world.

A member of the Transformational Leadership Council, Steve has shared the stage with world-changers like Dr. Deepak Chopra, Dr. Wayne Dyer, Marianne Williamson, Jack Canfield, and Barbra-Marx Hubbard.

He uses principles of higher awareness to inspire others to be far greater versions of themselves than they ever knew to be possible. By combining scientific and spiritual truth, he co-creates inner transformations for people to experience more outer prosperity in their life.

He is an author and composer of many books, paradigms, and artistic projects that have the common theme of alleviating human suffering and enhancing joy.

Steve lives with his family in Rochester, New York.

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