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What Are You Waiting For?

By Garrett Gunderson

No nation in history has been as prosperous as America. Never before have we had so much information teaching us how to get rich. Our sophisticated network of financial institutions, tools, strategies, products, and “experts” is unrivaled.

Yet underneath this powerful veneer lies truth about personal finance in America: the daily struggle of most Americans to make ends meet, the constant worry about retirement, the pervasive fear surrounding job security.

Why is this so? Where is the disconnect? When we live in an ocean of prosperity, why are so many drowning in debt and getting eaten alive by financial sharks? Why do the “rich get richer and the poor get poorer?”

How can you experience a breakthrough in your own life, transcend your current limitations, and enjoy true prosperity?

We struggle financially because we labor under false perceptions about prosperity. I call these “sacred cows.”

Financial myths are created by family and friends, societal influences, the financial media, and financial institutions with vested interests.

We have been sold a bundle of shoddy goods by smart profiteers. We have sold our birthright of freedom and prosperity for the pottage of false security.

Financial sacred cows are the myths and traditions that distort our thinking about wealth. These myths are widespread and constantly reinforced by friends and relatives, financial institutions, and the media.

For example, we’re daily bombarded by the false idea that the nature of the universe is scarcity, that there aren’t enough resources to fulfill the desires of everyone. Scarcity becomes ingrained into our psyche and influences every decision.

With the belief in scarcity comes fear, doubt, and worry — even and especially if we technically have a lot of money.

How secure do you feel with your current financial situation? Do you have money but suffer from fear and worry? Do you have limited money and struggle to make ends meet and want some way out?

Rate Yourself

How would you rate yourself on the following questions on a scale of one (strongly agree) to five (strongly disagree)?

  1. I am living my ideal life.
  2. I feel confident, assured, and in control of every place I invest my money.
  3. All my financial components are working together and I have the right team in place to see them through.
  4. I feel energized and empowered by my finances right now.
  5. I do what I want to do on a daily basis, without fear over money.
  6. There are no money worries I could remove from my life.

See room for improvement? Not to worry — by learning and applying the fundamental truths that counter the pervading financial myths you can find a direct path to prosperity.

I spent many years subject to the myths until wise mentors and painful experiences helped me see the light. Even though I owned 14 pieces of real estate at a young age, my wife and I lived in an apartment, trying to scrimp and save every dime, so focused on reducing expenses at the expense of our productivity.

I was entrenched in the poverty paradigm and was focused on accumulating money — rather than
utilizing it to create sustainable cash flow. I wasn’t concentrated on enjoying my life or creating value for others.

In the midst of this self-imposed struggle I had a powerful conversation with a great mentor who set me straight. I started to ask myself, “What am I waiting for?” I realized that I was crippling myself and my potential with the thought of “someday.”

My wife and I quickly moved into a nice home within our means. Soon after, my business exploded — not because I bought the house, but because of the change in mindset that led to my buying a home.

Since then, I have spent my life teaching others how to experience the same breakthrough and to live the abundant life.

Overcome the destructive myths that limit your potential. Become free. Enjoy more power. Serve and produce more.

What are you waiting for?


Garrett Gunderson is an entrepreneur, financial coach, the founder of Freedom FastTrack, and the primary author of the New York Times bestseller Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity.

Garrett loves inspiring others to turn their potential into production. He has dedicated his life to living and teaching a unique concept known as Soul Purpose that reveals how anyone can live a more prosperous and rewarding life.

As a finance and business productivity coach, Garrett instructs both large and small groups of business owners and financial service professionals nationwide.

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