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Where to Find Soul Purpose

Soul Purpose is your unique series of talents, strengths, passions, interests, hobbies, attitudes and values that form the essence of the most magnificent version of you.

When these qualities are intentionally acknowledged and cultivated, they coalesce into a specific mission in service to the world.

These qualities already exist within you in a basic raw form. For most people they need to be clearly discovered, then nourished, studied and refined.

Soul purpose is like gold: hidden deep within, but when painstakingly sought for and carefully mined, it makes for fabulous wealth.

The common denominator of all successful and famous people throughout history is that they all lived their Soul Purpose. They all “followed their bliss” –- daring, many times against impossible odds, to be that which they believed they were destined to become.

This bliss led them to do what they had an innate passion and talent for. Their cause became a life mission –- a raison d’etre.

They rarely set out to achieve fame and fortune. On the contrary, fame and fortune occurred as “effects,” stemming from each person following their inborn “cause.”

This cause became their guiding beacon whenever fear, doubt and worry assailed them. It guided them to have faith, and the will to persist in times of challenge.

Recognizing Soul Purpose

Most people come to recognize the relevance and validity of Soul Purpose only after experiencing great discontentment.

This discontentment stems from not living their life with purpose. They know they’re here to do something important but all they can say is that they’re definitely not doing it.

Thus, discontentment is the fuel that propels people towards the discovery of this concept. We come to soul purpose by discovering who we are not, and do not, want to be and do.

Thus it is important to also address what soul purpose is not:

  • a job
  • a career
  • about money
  • about fame
  • about material things
  • without struggle
  • glamorous
  • indicative of any “specialness”
  • worty of adulation

The phrase Soul Purpose is derived from realizing that you are a soul in a body who has a mind.

While residing in a material body and using the mind as a computer for storing, retrieving and analyzing data, the soul is your true essence.

But because of very deeply ingrained cultural conditioning, we have forgotten the essence of that which we really are. This conditioning drastically hinders people’s belief in themselves and their possibilities in the world.

The following story illustrates this point.

In India, elephants are still used for many heaving-lifting tasks. When the elephants are in training they are secured by a thick chain to a foot-wide steel shaft cemented deep into the ground.

As the trainer begins teaching them they initially pull and pull trying to free themselves, but after a couple weeks the elephant realizes it’s useless and stops pulling.

From that point forward the trainer can lead them around by a string! This massively strong creature has been conditioned for the rest of its life to never change, because of its early conditioning.

Human beings are very similar. This conditioning causes us to look at the world in a very fixed and limited way, without our even knowing it.

So we forget our essence and settle for a life of mediocrity.

This is the root of why so many good people experience depression — their soul is so stifled that it is crying our for the expression of its real purpose.

Soul Purpose Resides in the Spiritual Realm

One of the most important, and misunderstood, concepts surrounding soul purpose is that it can only fully be lived when one accesses the spiritual realm.

Spirituality is a way of being that people choose, or do not choose, every moment of their existence. It is choosing to be, and to behave, as either the God-Self or the ego-self.

Studying the attributes to these two very different selves will be helpful for clarity sake.

God-Self Ego-Self
Love Fear
Confidence Worry
Faith Doubt
Learning Blaming
Serving Prideful
Humble Narcissistic
Asking Demanding
Empowering Controlling
Thy Way My Way

Thus, being spiritual is choosing love (power) over fear (force) when you are challenged. It is choosing to have faith instead of allowing ourselves to be filled with doubt when difficulties arise.

When things don’t go as planned the spiritual being focuses on learning instead of blaming, and so on with both categories of opposite qualities being virtually endless.

Spiritual people practice a series of disciplines that access the unseen domain I refer to as the spiritual realm.

It is critically important to understand that this is the realm in which Soul Purpose resides fully formed.

Without accessing the spiritual realm, living one’s Soul Purpose is virtually impossible. Thus, it is very important to recognize that without doing the disciplines, it is unlikely for someone to live their Soul Purpose.

The spiritual realm is the place of highest possibility, the mental realm is the middle, and the physical realm is the lowest. People have access to, and always create from, one of three planes of potential.

Creating from the physical realm only dictates that we follow basic animal instincts, thus is the most limited realm.

Creating from the mental realm exponentially increases results because you have engaged a higher engine, which is the mind, and combined it with the chassis of the body. You are not only working hard (physical) but you are also working smart.

Creating from the spiritual realm is a quantum leap unlike any other. It combines all three realms; working hard and smart but driven by the indefatigable power of the God-self.

Achieving at Your Highest Level

The God-self provides us with an amazing aspiration to succeed because Soul Purpose is the thing you already most love to do. H2O can be seen as ice, water or steam depending on the intensity of its molecular speed.

Similarly, the human being can be physical, mental or spiritual depending on the intensity of aspiration to succeed.

Careful study of the following chart will illustrate the enormous difference between the potential results in productivity that are possible when creating from the spiritual realm.

Business Realm Business State Ethic Essence Process Style Model
Spiritual God-Self Work Mission Soul Being Creative Interdependent
Mental Ego-Self Work Smart Mind Thinking Proactive Independent
Physical Animal-Self Work Hard Body Doing Reactive Dependent

From my research, one year of physical work can create enough value for others to generate $20,000 of income. One year of working in the mental realm may create enough value for others to earn $200,000 of income.

One year spent working from the spiritual realm of Soul Purpose can easily generate $2 million.

Notice the 10 times exponential growth that can occur due to the phenomenal leap in power as one transcends from the physical to the mental to the spiritual realm.

I’ve witnessed this with several of my clients. One of them in particular committed to his spiritual disciplines, and then created unique products and services that are now generating in excess of $2 million annually.

Climbing the Ladder

The quandary of the mental realm is that the mind convinces you that it is the pinnacle of human existence. Everyone stuck in the mental realm secretly believes his beliefs are right and superior to others.

That which was once the way out, has become the next impediment to be transcended.

You are a soul, in a body, who has a reasoning computer called a mind.

If you’re not experiencing prosperity, you are probably trapped in the mind, and as such, do not have direct access to your Soul purpose.

In fact, so many people are trapped in their mind that they don’t even believe the soul exists, much less has a purpose.

To begin awakening to your Soul purpose, start by seeing yourself as the spirit in the body who has a mind, but is not the mind.


Steve D’Annunzio is the founder of the Soul Purpose Institute, the author of The Prosperity Paradigm, and a productivity trainer and life success coach to Fortune 100 executives, professional athletes, and high-performance entrepreneurs. For twenty years, he has been helping people identify their passion, develop it into a business idea, and deliver it to the world.

A member of the Transformational Leadership Council, Steve has shared the stage with world-changers like Dr. Deepak Chopra, Dr. Wayne Dyer, Marianne Williamson, Jack Canfield, and Barbra-Marx Hubbard.

He uses principles of higher awareness to inspire others to be far greater versions of themselves than they ever knew to be possible. By combining scientific and spiritual truth, he co-creates inner transformations for people to experience more outer prosperity in their life.

He is an author and composer of many books, paradigms, and artistic projects that have the common theme of alleviating human suffering and enhancing joy.

Steve lives with his family in Rochester, New York.

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